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“Now ALL Physical Therapists can Enhance their Treatment programs through Orthotic Therapy ”

Before you refer your next patient for Orthotic Therapy, take a moment to consider the following article.


How often have you treated a patient knowing instinctively that they would benefit from foot supports, but you felt it would be inappropriate for you to prescribe commercial grade orthotics?

Instead, you refer your valued patient to the delight and benefit of other professionals. Why refer healthy business elsewhere, when you can possess all the skills and experience to retain all of this within your own practice.


I will show you step by step all the simple things you need to know when assessing your patients, performing the negative impression, issuing the orthotic, and the correct manner by which to review your patient’s well-being from the comfort of your own living room, online.

You too can be prescribing and issuing your patient’s orthotics within 2-3 hours.


Dear Friend,

My name is Mal Walker, I’ve been practicing Orthotic Therapy for well over 20 years in a practice which predominately involves biomechanics and orthotic manufacture.

I’ve examined well over 220,000 patients in this time and performed over 3000 castings that have helped many people to obtain a better ‘ quality of life’ through Orthotic Therapy.

I am the Founder, President, and CEO of the ‘Foot and Hand Carers Association’ of Australia. I am also co-author of a Foot and Hand Carers Syllabus in conjunction with one of Australia’s leading teaching Institutes, the East Gippsland Institute of TAFE.

‘Basic Principles of Orthotic Therapy and its Clinical Application" is the most recent course that I have written. In doing so, my intention is to help other Health Care Professionals gain a better understanding of Orthotic Therapy through my own perspective.

My course has been written to allow Health Care Professionals even those without biomechanical knowledge to scan the information quickly, whilst still catering for those that are more advanced in the field of biomechanical application.

The Course incorporates over 150 pages of easy to read information, along with 250 descriptive digital pictures and digital videos, all of which can be downloaded to your site without you needing to attend an orthotic therapy workshop. .

For those practitioners that have very busy shedules, or for those that have family commitments or reside in areas that are some distance away from the city areas you can do this course online at home while at the same time receive continuing education points


With Over twenty years of issuing orthotics, I’ve seen errors occurring time and time again within the existing format of Orthotic Therapy. However things have changed. Materials and methodology have advanced dramatically these days, now you can rely upon state of the art technology to manufacture precision orthotics with a minimum of time and effort.

This technology utilises plaster casts and foam impression boxes that can be electronically scanned directly into the computer. Here, specifically programmed software eliminates human error at the plaster moulding stage. Corrections can now be made directly from the computer image and transmitted to computerised milling machines where positive blanks are shaped according to your patient’s needs. Simple, quick and no room for error!

The finished result is an orthotic that is made from a thin 100% memory thermoplastic material, which has enough rigidity to support the foot, while offering sufficient flexibility to absorb ground reaction forces.

The orthotic that is manufacture is guaranteed for a lifetime against breakage.

Put simply, I will provide you with the latest insider information that you can download, in plain English, that will assist you to prescribe your own patient’s orthotics. As well as this, you will have at your disposal the latest manufacturing technology applied to orthotics, competitively priced as any other orthotic laboratory products in the market place today.

I will remove the complexity and guess work that currently surrounds the process of issuing orthotics. No one profession has the right to claim the orthotic domain as their own.Before you download your copy of "Basic Principles of Orthotic Therapy and its Clinical Application" which can be found as you scroll down to the bottom of this home page,please take a minute to read the rest of the information that follows this introduction I think you will find it very interesting.

With that said why not join my……..

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Before we proceed, I would like to share with you an on-going story to which I have been a witness over several years:

As with any pain or discomfort that is associated with the body, the patient nearly always consults their general practitioner. Here, a diagnoses is usually made. For example, they are informed that their heel pain is due to Plantar Fasciitis so the doctor refers them to the chemist for arch supports.

At the chemist, they are greeted by a charming and efficient assistant with limited knowledge of foot care. Both the customer and the assistant are usually unsure as to which “over-the-counter” (OTC) arch support is required, but the customer, from sheer desperation, settles for an OTC product simply to get some relief.

OTC orthotics are a mass produced product that are often designed by podiatrists, with all the right intentions, to reduce excessive pronation in gait which leads to foot problems. They often come in various widths, (small, medium and large) both in men’s and women’s sizes, and in various lengths corresponding to shoe fitting sizes.

My belief is this. The very idea of “near enough is good enough” is totally unsatisfactory. No foot is ever the same. My right foot is different to my left foot, and my left foot is completely different to someone else’s left foot! I wanted to address this hit-and-miss anomaly by developing a more realistic and remedial option. One that would be comparable to commercially manufactured “prescription” orthotics, made from very flexible but very supportive materials that won’t flatten out, fit better, provide accurate alignment, support for the feet, and still significantly reduce the patient’s cost.

The material that the OTC orthotic is generally made from is a softer material called ethyl vinyl acetate, EVA for short. Unfortunately, over time, and usually between 3-9 months this material tends to flatten out due to weight bearing. This gradual change causes symptoms to reappear. The patient is then faced with the need to purchase another set of orthotics.


Here's the problem as I see it!

At this stage the patient has two options. Either purchase another OTC device which will clearly fail again within a short period of time, or visit a professional who is able to “Prescribe” orthotics.

The problem then becomes financial. These orthotic devices can cost between $400-$600, not because the orthotic is more expensive, but because of the professional biomechanical assessment the client receives in the process.


There's one question I want you to keep in mind:

Is a detail Biomechanical Assessment really worth the additional cost at this stage when the client can consider yet another option?

An OTC orthotic can be dispensed without an expensive Biomechanical Assessment, and will work satisfactorily for a short period of time for most people by giving foot support despite these OTC orthotics being fitted according to shoe size alone.

Consider the third option.

A custom made Orthotic that won’t flatten out


Scanned directly from a negative impression following the normal contours of the foot, it gives control, stability, and alignment to the feet and lower limb. The orthotic is also guaranteed for life against flatening out.


When I graduated from the Lincoln Institute of Health Science, (which is now Latrobe University), both my colleagues and I were taught to conduct routine Biomechanical Assessments before taking a negative cast of the feet.

The Biomechanical Assessment would normally include such studies as muscle testing, a range of motion studies, gait analysis (visual), and various other Biomechanical examinations.

In private practice the Biomechanical Assessment can cost anywhere between $300 - $ 400 which includes the impression prodecures but to be fair, this can also vary from one practice to another bearing in mind that this figure does not include the cost of manufacturing the orthotic. This is sent off to the commercial orthotic laboratory, and can cost between $75-$127.

The total process could cost the patient somewhere between $400- $600 dollars.


Clearly, no two practitioners operate in the same manner. What will work for some, does not necessarily work for another.

But with over 20 years experience in hands-on practice, involving over 220,000 patients, performing in excess of over 3000 impressions, has positioned me most favorably with respect to creating a value added custom made Orthotic that you can prescribe for your patients.


I believe that by imparting the knowledge I have gained over these many years in this highly visible way, can only enhance the professional role of the allied Health Care practitioner generally, enhance the patients treatment program in house, and at the same time retain practice profits where they belong.

All professionals seek to improve their business performance through updating and change. They seek to ensure a high standard of patient satisfaction, cost effective delivery, and secure profitability. It is not therefore, crass to discuss money and profit here in this article.
If you were to see on average 3 clients per week who would benefit from having orthotics, that would equate to 12 per month or 144 per year which in turn equates to almost $36,864 in additional profit for the year, less of course laboratory costs.

For example

$385 (orthotic fee) - $129 (lab fee) = $256 Profit
$256 @ 144 = $36,864

These are the fees I currently charge for orthotics in my clinic ( without the full detailed biomechanical examination) but charges are set at each clinic according to the practitioners particular situation. My scale of charges looks like this:
Initial consultation
 $39
Casting
 $85
Orthotic issue
 $223
Orthotic review
 $ 38
Total
 $385

If you see 5 clients per week that could be equivalent to almost $ 66,560 per year in additional profit.

Conservatively, 1 orthotic per week still attracts$13,312 per year. (52 wks @ $256 )

It is not unusual for some Practices to average over 30 orthotic clients a month. They charge $600.00 for a Biomechanical Assessment which includes orthotics, earning a total of $180,000 per year for Orthotic Therapy alone.

If you think this equation through properly, that is 7 clients per week at 1 hour for the Biomechanical Assessment and casting. So you could say, one days work per week that generates and additional $180,000/pa


Why am I not charging for a full range of biomechanical tests?

The short answer is…. Too many errors in detailed biomechanical tests

I could fill several pages. But readers of this article will no doubt be professionals themselves, acutely aware of Biomechanical Assessment differences if not reliability itself. But to skip through some of the traps:


* Practitioners holding measuring devices in one hand, while steadying the patient in another is a difficult procedure to accomplish accurately

*Different practitioners perceive what is level and what is perpendicular differently.

*Casting in a non weight bearing position and holding the foot in a subtalar neutral position, practitioners will perceive the subtalar joint position of their patient differently, and so no cast will ever be the same.

*Tread mill gait analysis is always subject to errors, especially when the patient is walking on an artificial platform that takes some time to get use to.

*Laboratory adjustments for ‘balance’ of the negative cast.

I remember seeing an article written by a Doctor of Podiatric Medicine in the United States who was at the time an Associate Professor of Biomechanics and Podiatric Medicine.

In his experiment, the Professor engaged 30 experienced Doctors of podiatric medicine to study the foot of the same patient. All 30 saw problems with this foot quite differently.

They each measured the same foot, yet came up with differing measurements, yet each believed they had diagnosed and treated this patient successfully .


I concur with the results of this experiment absolutely. I know this occurs over and over again. Differing Biomechanical Assessment results is common place.
And the outcome is, the laboratory will manufacture 30 different Orthotics for the same patient. Where is the logic in this when an accurate alternative can be so simply applied and at less cost to the patient.

Is the fee for a Biomechanical Assessment between $400- $600 really justified when the product your patients will receive from us is basically the same and works equally as well as other commercially produced orthotics without the detailed Biomechanical Assessment?

Practitioners will often acknowledge that even with the best possible intentions there will always be errors made in Biomechanical measurements.

My personal belief is …

  • The subtalar joint neutral position (i.e. when the foot is not pronated nor supinated, but between these two positions) is seen by a lot of professionals as a position of stability. If the foot operates outside this position for example excessive pronation foot deformities may occur.


  • When a positive cast has been made from a negative cast in the neutral position, the perception is that the orthotic has been made from the neutrally balanced positive cast and will therefore hold the bones of the foot in a neutral position.

    • This is not totally correct.

  • In reality there is at least over 1 cm of soft tissue between the plantar skin and the bones of the medial (inside) aspect of the foot. You cannot expect the bones of the subtalar joint to be moved exactly by degrees towards the neutral position, only nearer to it.

  • This again shows us that the orthotic is not an exact device, although it will give the wearer added comfort as it pushes the foot nearer the optimum position.

SO……..

If a person presents with excessive pronation, and if all you did was to control excessive pronation regardless or irrespective of the foot type, the majority of your patients would get relief without expensive detailed Biomechanical assessments.

Research has proven this to be correct. Some studies show both OTC devices and custom made orthotic devices are beneficial with foot deformities associated with excessive pronation, and yet people who get OTC supports that did not have a Biomechanical Assessment, still manage to obtain relief from a less expensive alternative. The problem with the OTC supports is that they flatten out in the short period. Now you can have a devise that provides greater control and won’t flatten out.

It’s my opinion that orthotic manufacturing should be seen as an art form rather than that of a science. We can not produce the same results with pin point accuracy each and every time as we can with say medication. There are so many different laboratories out there with so many different theories and techniques, it is truly difficult to keep up with who’s right and who’s wrong, I only know what has worked so well for me over all these years.

I can certainly identify with your problem

I can truly identify with practitioners that do not like referring for simple procedures that could be easily taught and performed personally or by their assistants.

At present, the end result can be very disappointing. We do everything we can but our patient still needs to be referred for a procedure that we could quite easily do, probably better, if properly taught.

My point is, why refer a patient in the first place? If you can perform this same procedure, treat the patient holistically and with tender loving care, keeping your patient ‘in house’ along with the profits.


so what’s the solution?

Have swift access to an orthotic that is custom made directly from the negative impression, that follows the normal contours of the foot, gives control, stability, and alignment to the feet and lower limb……….. without performing an expensive detailed biomechanical assessment first up.”

The steps are simple

STEP 1

I'll show you easy step by step instructions on how to assess, perform a negative impression, fit and review an orthotic, regardless of whether you have any knowledge in biomechanics or not. (NB on average it would take about 2-3 attempts to learn how to preform a foam impression so within 2-3 hours you could be ready to go)

STEP 2

You then send the foam impression to a Cyber Orthotics laboratory where a custom made orthotic is made from a material that doesn't flatten out, will be fitted more securely to the contours of your patient's foot thereby providing greater control, alignment, and stability.

STEP 3

The patient receives the orthotic at a price which is at a lesser cost to them, but at a fee which will increase YOUR practice profit

What distinguishes our orthotics from our competitor’s orthotics. Why choose us? Here are Seven overwhelming reasons why you can not go past our orthotic laboratory to accurately design orthotics for your patients.

  • Whether you use the non-weight bearing negative cast procedure or the semi-weight bearing foam impression procedure, all measurements will be directly scanned from your patients impression straight into a computer. This will reduce human error, improve accuracy and provide superior and lasting comfort for all your patients.

  • The orthotics are made from a thin 100% memory thermoplastic material available in 1mm, 2mm, 3mm and 3.5mm thickness. This material provides enough support to the foot while simultaneously offering the right amount of flexibility to properly absorb ground reaction forces. Together with this the orthotics come with a lifetime guarantee against breakage.

  • All orthotics are designed according to the practitioners guidelines which will in turn meet all the lifestyle needs of your patient. Computer records of all scanned impressions are kept for 2 years.

  • Free repairs and/or adjustments within the first 90 days.

  • Practitioners are entitled to a personal pair of orthotics at no charge. A discount of 25% is given to office staff and immediate family members of the practitioner.

  • Market your practice with your own personalized Top Covers placed over your orthotics. Eg Melbourne Physiotherapy group

  • All of our additions and modifications to the orthotics are included at no extra charge at the time of the initial order.

    • “ So how do you benefit as a practitioner?”

  • Combine patient treatment plans with custom made orthotics and achieve better results in house.

  • If you are using over the counter (OTC) inserts in your treatment programs you can now confidently upgrade your patients to custom made orthotics which will be specifically designed to your patients feet and provide greater control.

  • Leverage your practice, increase your practice income, reduce your practice work load by teaching your assistants to do the foam impressions.

  • If you do have Biomechanical knowledge, you can charge for the Biomechanical assessments rather than someone else, for example gait analysis, muscle testing, range of motion studies and treadmill analysis.

  • Learning the principles on how orthotics work will help you treat your patients more holistically. That annoying Plantar Fasciitis, Shin splint and Heel pain that you have worked so hard on can now be reduced through orthotic therapy.

  • As a new patient enters your clinic no longer will you feel intimated by “prescription” or “custom made” orthotics. This online course will help you to understand in laymen’s terms how prescription orthotics function and how they control excessive pronation.

  • Your Practice income will increase each year. In fact, by issuing just one orthotic per month for the next 12 months you would have eclipsed your initial investment of $395 by over 600%. And that’s money in your bank that normally you wouldn’t receive.

  • If your already suppling off the shelve inserts you’ll know providing the correct size for your patient is always a problem. Cyberorthotics are scanned directly to your patient’s foot giving your patient the exact size each and every time.

  • As you know off the shelve inserts flatten out very easily over a very short time which means patients symptoms can reoccur. Cyberorthotics are guarantee over a life time not to flatten out making it easier for you to treat your patient.

  • Off the shelve inserts only provides your patients with a basic arch support. Cyberorthotics gives the practitioner greater control, providing hundreds of different variations, for example heel spur pads, metatarsal pads, heel lifts, heel cushions, and rear foot posts etc built into the orthotic itself.

  • Research suggests that 80% of the population has been reported to be excessively pronated. Your practice will benefit and now expand even further as you learn and introduce your patients to the benefits of wearing orthotics.

About this course

In a busy world, the last thing you need is to be bogged down in another course which is going to require more than its fair share of your time.

Taking on board new information is always a great deal easier if the learning is visual, pictures instead of pages rather than pages of words.

This course has been written to come alive, with videos, 250 digital pictures, voice recordings of terminology, instructions, tips and terms that are self-explanatory to any reader, even those that may have a limited amount of Biomechanical knowledge.

.

My twenty years of Education and Experience Is yours risk FREE

This comprehensive, 150-page manual comprises of 250 digital pictures and 10 digital videos and is the foundation of my entire program.

BUT

In addition to the Manual, I would like to give the first 250 practitioners THREE additional BONUSES ( A total value of $575)

Bonus 1

Get your first pair of Cyberorthotics FREE with our compliments for you to try. (Normally valued at $350-$450.)

I want you to personally experience the comfort a pair of Cyberorthotics at first hand FREE of charge with our compliments. Once you’ve learnt the easy technique of performing a foam impression and completed the prescription form send me your impression along with the prescription form and I will send you back a pair of Cyberorthotics on the house.

Bonus 2

Market your practice with your own personalised Top cover designed for FREE. ( Printing costs normally valued at $200-$250)

Example: “Melbourne Chiropractic group”
“Sydney Physiotherapy”
“Australian Physical Therapists”

Send us an attached business card or a clear black and white proof of your practice logo and we will print this on the top cover of all your orthotics. This personalised top cover on all your orthotics will give your clinic a professional image as well as a competitive edge.

Bonus 3

The quick-start guide to prescribing your own orthotics in 2-3 hours.

After seeing everything you get so far, you may be asking yourself “Where do I start?”

Don’t worry, I’ve got you covered. This special guide which is found in the introduction of the course is specifically designed to give you a simple step-by-step approach for prescribing your own orthotics in just 2-3 hours. I’ve taken all the guess work out of it for you. You get a detailed, easy-to-implement plan that will let you hit the ground running so you expand your practice and profit from day one.

“Basic Principles of Orthotic Therapy and its clinical application” is now available to you within minutes.

It’s easy to get started

Getting started couldn’t be easier. The cost of this "FAST TRACK COURSE" is just $97, and this includes the comprehensive online course manual with over 250 digital pictures ,10 digital videos, and all three Bonuses which includes your complimentary Cyberorthotic yours to keep valued at between $350- $450 .

To get on track and enhance your clients treatment programs through orthotics therapy and also increase your practice revenues, use the secure order form right now. Or, you print the form and fax it to my clinic at (03) 51526988. I accept fax orders 24 hours a day, 7 days a week.

You can also place your order by calling my clinic at (03) 51526933. If the lines are busy, please leave a voice mail and someone will get back to you the same day.

The forth option is to fill out the order form and mail it to Cyberorthotics, 8 Service Street, Bairnsdale,3875, Victoria. Australia.

I invite you to use this course for 12 full months
And put all the risk Entirely on me.

Now, maybe you’re thinking this course sounds a bit too good to be true. Or maybe you have doubts about whether Orthotic Therapy will really be as beneficial as I’ve promised you for your practice.

In case you have any lingering doubts whatsoever, I want to make it foolproof for you. You see, I completely guarantee that you will be ecstatic by what you discover in this course.

So heres what I would like to do. Read the course manual and look at all the videos on Orthotic Therapy that I have prepared for you…..discover how easy it really is to prescribe your own client orthotics. Use what you have learnt for yourself for one full year with no risk whatsoever. Then decide for yourself. I’m making the risk completely mine.

Your Success is Completely Backed By My
No- Nonsense Guarantee.

If you don’t agree that this course has delivered on what I’ve promised …..If you aren’t thoroughly convinced that this course has enhanced your clients treatment programs and helped your clients to a better quality of life….. if you don’t produce thousands of dollars in extra profit you never would have seen without this course…..if you’ve ever unhappy with the program for any reason ….I will promptly write you a cheque refunding every cent you invested. And all of the bonuses are still yours to keep. That’s how confident I am that my course “Basic Principles in Orthotic Therapy and its Clinical Application” will change how you practice and at the same time contribute to your practice revenues bottom line.

Do Something About it Today

Don’t wait. Order your copy of “Basic Principles in Orthotic Therapy and its Clinical Application” today. Lets get started right now on enhancing your clients treatment programs making your practice a Hugh Success.

Sincerely


Mal Walker
Director of Cyberorthotics.

P.S. Remember, the risk is entirely on me. You can use this manual on Orthotic Therapy for a full 12 months and if you aren’t satisfied with the results you achieve, just let us know and you will receive a full refund. You have nothing to lose other than your clients discomfort and substantial increases to your practice revenue.

Click Here for Secure online form or use our FAX form.